How to make your website stand out from the competition is a question asked a lot in today’s online world, it’s more important than ever to make sure your website stands out from the competition. There are a few key things you can do to ensure that your site is the one that users remember and come back to time and again. Here are some tips:
1. Make sure your website is responsive and mobile-friendly
2. Use high-quality images and videos
3. Use compelling copy that engages the reader
4. Offer unique and valuable content
5. Promote your website through social media and other online channels
Responsive and mobile-friendly
As more and more people use their mobile devices to access the internet, it’s becoming increasingly important for businesses to have responsive and mobile-friendly websites.
Responsive web design is a type of web design that makes your website look good on all devices, from tablets and mobile to large screens.
Your customers will go elsewhere if they are having to constantly zoom in and scroll around looking for content on your website.
Spires Web Tech ensures all of the sites we design and build are optimised for mobile devices from the get-go.
High-quality image and video assets
If you want your website to look professional, you need to use high-quality images and videos. This will help you stand out from the competition and give your visitors a positive impression of your brand.
There are a few things to keep in mind when choosing visuals for your website:
– Make sure the images are relevant to your content and target audience.
– Choose images that are high quality and have a resolution of at least 72 dpi.
– Use videos that are short (1-2 minutes) and informative.
If you’re looking to create a website that looks professional and is engaging, using high-quality images and videos is a must as this will help to capture the attention of your target audience and communicate your message more effectively.
Stock images are okay to begin with, but investing in high-quality original photographs and videos makes your website personal and more pertaining to your brand, ultimately driving more customers and traffic to your website.
Good visuals can make a big difference in whether or not potential customers stay on your site and become paying customers
Use compelling copy that engages the reader
If you want to engage your readers and get them to take action, you need to use compelling copy on your website. This means writing content that is interesting, informative and inspires people to take action.
There are a few things you can do to make sure your copy is engaging:
1. Write in a clear and concise manner
2. Use strong headlines that grab attention
3. Use images and videos to break up the text
4. Use calls to action throughout the text
Your website is one of the most important tools in your marketing arsenal. It’s where potential customers go to learn more about your company and what you have to offer. That’s why it’s so important to make sure your website copy is giving the message you are trying to convey.
Without strong copy your website will fail to attract attention and convert visitors into customers.
So, what makes for good web content? First and foremost, it needs to be clear and concise. It should get straight to the point, without beating around the bush. Additionally, it should be keyword-rich so that it ranks well in search engines, but written in a way that people will understand.
There’s no point in having content full of jargon and buzzwords that doesn’t make sense just to try to rank high on Google.
Google’s algorithm now puts heavy emphasis on unique and well-written content and definitely frowns upon random words and phrases that are there just to try and rank and fool the search engines.
And finally, it should be persuasive, making a strong case for why your product or service is the best solution for the reader’s needs.
Promote your website through social media and other online channels
There are a number of ways to promote your website and get it seen by potential customers. One way is to use social media and other online channels.
Social media platforms like Facebook, Instagram, TikTok, Twitter and LinkedIn are great for promoting your website. You can create posts and share links to your website on these platforms. Additionally, you can use paid advertising on social media to reach a wider audience.
Other online channels that you can use to promote your website include email marketing, blog posts and forums. You can also use search engine optimization (SEO) to make sure your website appears in search results when people are looking for the products or services that you offer.
You should also make sure to include links to your website in your social media profiles and to interact with other users as often as possible. By following these simple tips, you can ensure that your website and business get the exposure they deserve on social media.
There are a number of ways to promote your website and business through these channels. The most effective way to do this is to create content that is shareable and engaging and to post it on a regular basis.
We remind all of our customers that there is little point in having a blog or news section on your website if you’re not going to use it. The recommendation is to update the content on your website at least twice a month.
If this is not your forte, this is something Spires Web Tech can take on board for your business. Just provide a product or content idea and we will take it from there – taking away any pressure of having to update your website and leaving you to do what you do well and run your business.
We want to help your stand out from the competition. Contact us today.