Case study
Waggy Weddings - A Website Rebuilt to Win More Bookings
The Waggy Weddings website design project began with a clear brief: build a professional, mobile-first site that converts wedding enquiries into bookings and positions the business as the go-to dog chaperone service in Staffordshire.
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What we delivered
The brief
The challenge
Waggy Weddings offered a genuinely specialist and in-demand service - professional dog chaperones for weddings - but their existing website wasn't doing justice to the quality of what they delivered. In a visually-driven, emotionally-led market like weddings, first impressions are everything. The site needed to immediately inspire trust, communicate professionalism, and make it as easy as possible for couples to get in touch or check availability.
Our approach
What we did
We started from scratch, building a new site in with a warm, elegant aesthetic that matched the emotional tone of the wedding industry.
The colour palette, typography, and imagery choices were all deliberate - designed to feel premium without being cold, and welcoming without being generic.
Every page was structured around conversion.
The homepage hero leads directly into a "Check Availability" CTA, reducing the friction between landing on the site and making an enquiry. Service and package information was presented clearly, giving couples the detail they need to feel confident before reaching out.
The site was built mobile-first throughout, reflecting the reality that most couples research wedding suppliers on their phones.
SEO foundations were laid from day one - proper heading structure, optimised meta data, and location-specific content targeting Staffordshire and the wider West Midlands wedding market.
In their words
Kit and Kate - Waggy Wedding EventsMark did a really fantastic job rebuilding the Waggy Weddings Event website. He went out of his way to understand exactly what we needed and delivered a site that is attractive and functional, including some great extras we weren't expecting, it has surpassed our expectations. We are delighted to continue working with Spires Web Tech as they now take over our ongoing SEO, content writing, and social media strategy. Very professional, very easy to work with and highly recommended! We felt that he just 'got us' and completely understood what we wanted to achieve and how to get us there.
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