Case study
Indus Aluminium - A Manufacturing Website Built to Perform Online
Manufacturing businesses are often underserved online - technically excellent at what they do, but with websites that fail to communicate that expertise to potential clients.
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What we delivered
The brief
The challenge
Indus Aluminium had an existing website but it wasn't working hard enough for the business. Service pages were underdeveloped - in many cases still carrying placeholder content - which meant Google couldn't understand what the business offered, and potential clients couldn't get the information they needed. The site needed a full content rebuild to properly represent the company's capabilities and start ranking for relevant manufacturing search terms across the West Midlands.
Our approach
What we did
We carried out a thorough audit of the existing site, identifying every page that was underperforming or carrying insufficient content. A full service page rebuild was planned and executed, replacing placeholder text with properly structured, SEO-optimised copy that clearly communicated what Indus Aluminium offers, who they serve, and why they're the right choice.
Each service page was built with a specific keyword focus, ensuring that Google could properly index and understand each individual offering rather than treating the whole site as a generic manufacturing business. Internal linking between service pages was implemented to distribute authority across the site and guide visitors through the full range of capabilities.
The result is a website that works as a genuine business development tool - one that ranks for the right terms, communicates expertise, and gives potential clients the confidence to pick up the phone.
In their words
Andy - Indus Aluminium"Spires Web Tech took our existing website and transformed it into something that properly reflects our capabilities as a manufacturer. Mark rebuilt our service pages with clear, professional content that both Google and our potential clients can understand - no small task in a technical industry. The whole project was handled efficiently and with a real understanding of what B2B customers look for. Mark continues to support us with regular content and SEO work, helping us build and maintain our online visibility in a competitive sector. We'd have no hesitation recommending Spires Web Tech to other manufacturing businesses."
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